FOUNDER & CEO

CREATIVE DIRECTION

INTERNATIONAL PARTNERSHIPS

BRANDING & TEAM COORDINATION

Bayside

As the founder and CEO of Bayside California, I have been responsible for managing the entire product lifecycle, from initial concept development and design to vendor sourcing, manufacturing, and product photography. Overseeing the end-to-end eCommerce process, I have led product listings, implemented sales strategies, and continuously optimized workflows to align with the brand vision while maintaining high-quality standards and driving business growth. I also directed local and international partnerships, successfully expanding product distribution from the USA to Japan. Additionally, I led and managed photoshoots, ensuring the creation of high-quality assets for both print and web, incorporating expert retouching, color correction, and format optimization for diverse digital platforms. With a strong focus on design and branding, I crafted visually compelling and cohesive graphics for products, physical prints, and packaging, utilizing advanced 2D/3D rendering software to deliver impactful, on-brand visual solutions.

Bayside

Bayside

I personally found this super fun. Despite my knowledge in motorsports and the automotive industry - it gave me an opportunity to further dive deeper into the early 50’s, 60’s, and much more through our historical department. Also who doesn’t love a nicely curated feed?

I personally found this super fun. Despite my knowledge in motorsports and the automotive industry - it gave me an opportunity to further dive deeper into the early 50’s, 60’s, and much more through our historical department. Also who doesn’t love a nicely curated feed?

Design Work

Illustration/Render

Sticker Artwork

Packaging

Logo

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