Hey! What’s up!
My name is Jonathan, a creative based in Los Angeles, California. I come from a art & design background, specializing in brand creation, marketing, and design direction. I’ve successfully led campaigns and developed content strategies for top automotive and entertainment brands. Currently, I founded and run Bayside California, a startup automotive company focused on putting the spotlight on fun in the sun, vintage vehicles, and all things tropical and surf! This however hasn’t stopped me from diving into passion projects and other client work from folks around the world! Despite design being my main focus, I have a deep passion for automotive design, coffee… yeah coffee, and even music production. Not to mention im constantly adorably tormented by two Pomeranians and occasionally make the trip down to the beach for my dose of sun. When I’m not forcing myself to walk more - I love taking my 1989 Nissan Pao for a spin around town. It’s definitely an eye catcher and a forever car - one of my prized possessions. Well if you’ve made it all the way through this paragraph… and I mean the entire way, thank you! I hope we can work together!
If you also aren’t a fan of contact forms, feel free to contact me about any inquiries at jlucero@bayside-california.com
Let’s work together!
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With experience in digital media and advertising, I specialize in brand creation, marketing, and design direction. I’ve successfully led campaigns and developed content strategies for top automotive and entertainment brands. I excel in streamlining workflows, managing cross-functional teams, and optimizing processes to ensure high-quality results. I focus on project development and problem-solving, while leveraging key design insights to execute effective go-to-market and channel strategies.
I strive to respond to all inquiries, but due to high demand, I prioritize projects that align well with my expertise and vision.
GRAPHIC & CONCEPT DESIGN
ART DIRECTION
VIDEO EDITING
DIGITAL MARKETING