Petersen Automotive Museum

With extensive experience as a Digital Artist, Social Media Manager, and Marketing Strategist, I successfully led initiatives for the Petersen Automotive Museum, as well as top entertainment and automotive brands including Hulu, Ogara, Maserati, Porsche, and Matchbox. I specialized in creating visually compelling designs for event branding, exhibition artwork, and digital campaigns, ensuring cohesive brand representation across multiple platforms. My expertise extended to social media management, where I developed and executed targeted marketing strategies—including email campaigns, Instagram content, and online events—reaching an audience of over 4 million visitors per month. Additionally, I designed high-demand merchandise for museum storefronts, driving substantial revenue growth. From preparing photographic images for print and web use to managing full-scale marketing campaigns, including paid advertising, events, website updates, and partnership deliverables, I was dedicated to elevating brand presence and maximizing engagement through innovative and strategic execution.

DIGITAL DESIGN

MARKETING COORDINATOR & STRATEGIST

PHOTO RETOUCHING

PRODUCTION DESIGN

Petersen Automotive Museum

Petersen Automotive Museum

I personally found this super fun. Despite my knowledge in motorsports and the automotive industry - it gave me an opportunity to further dive deeper into the early 50’s, 60’s, and much more through our historical department. Also who doesn’t love a nicely curated feed?

A project that was pitched - how do we bring synergy to our digital front door? I curated different ideas to curate our social media with various vehicles that either held heritage in the museum’s history, were fan favorites, photos from the Petersen’s own archive, and more.

Next
Next

Maserati