Petersen Automotive Museum
With extensive experience as a Digital Artist, Social Media Manager, and Marketing Strategist, I successfully led initiatives for the Petersen Automotive Museum, as well as top entertainment and automotive brands including Hulu, Ogara, Maserati, Porsche, and Matchbox. I specialized in creating visually compelling designs for event branding, exhibition artwork, and digital campaigns, ensuring cohesive brand representation across multiple platforms. My expertise extended to social media management, where I developed and executed targeted marketing strategies—including email campaigns, Instagram content, and online events—reaching an audience of over 4 million visitors per month. Additionally, I designed high-demand merchandise for museum storefronts, driving substantial revenue growth. From preparing photographic images for print and web use to managing full-scale marketing campaigns, including paid advertising, events, website updates, and partnership deliverables, I was dedicated to elevating brand presence and maximizing engagement through innovative and strategic execution.
DIGITAL DESIGN
MARKETING COORDINATOR & STRATEGIST
PHOTO RETOUCHING
PRODUCTION DESIGN
Petersen Automotive Museum
Petersen Automotive Museum

I personally found this super fun. Despite my knowledge in motorsports and the automotive industry - it gave me an opportunity to further dive deeper into the early 50’s, 60’s, and much more through our historical department. Also who doesn’t love a nicely curated feed?
A project that was pitched - how do we bring synergy to our digital front door? I curated different ideas to curate our social media with various vehicles that either held heritage in the museum’s history, were fan favorites, photos from the Petersen’s own archive, and more.